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    The 7 Secrets to Maternity Style

    The 7 Secrets to Maternity Style

    We are not big believers in right and wrong, but, doing maternity fashion right, for you, is not only possible, but, easy.  Are we over promising?  No.  We don't do that.

    Sometimes we moms spend so much time taking care of our wee ones that, oops, we have been known to forget to take care of the most important person in that wee one’s life-us! We can, at times, admit it, get less than stellar at getting ourselves dressed in the morning. 

    Why It is Hard

    Pregnancy is exhausting.  The first trimester particularly so, then you get a little energy back and boom! your body starts morphing.

    A mom of a two year old, who was 12 weeks pregnant with baby number two came in the other day and said “I am so tired I can’t stand it, and yet, somehow or other, I get up and get dressed every morning.  I used to go places and look good, put together, cute.  Now if I get there, I’m like ’Hey, I got here!”  So, today I got here. You made me cute last time.  Can we do it again?!”

    How to Make it Easy

    With a little effort and choosing the right styles we got her from tired and, well, we won’t say frumpy, but there were sweatpants that didn’t do her any favors and a sweatshirt involved, and that was pretty much it.  We got her into fashion focused easy pieces that even if she put them on inside out- because that's a thing when you’re a mom-she looked great, and felt like herself again. 

    But What Does Style Mean?!

    Style does matter. What is Maternity Fashion?  Mom Fashion?  It’s just fashion, with an extra dose of fabulous, and an extra challenge of hormones, exhaustion and less time! Every mom deserves to go from frump to fashion and feel better. SAHMs and probably at least half of our moms who work outside the home live the casual life.  So, here are the best MOM fashion basics that make maternity fashion that much more fabulous,, bump and beyond.

    Get started with the following basics and every day of 2018 will be just a little bit better, bump & beyond. Remember-who''s number one?  You!  Without a happy you, the rest is just harder.  

    Styles That Work and Why:

    1. Longer Tops

    It doesn't have to be a full on tunic, but...length matters. A top that covers the bump and the bum are a legging’s bff. Pair them and off you go-  Easy.  Done. Bye bye sweats.Hello Style.

    Slightly longer tops flatter your figure because creating a horizontal line that widens your bum or bump is just not perhaps your best choice.  Your everyday wardrobe of grab and go pieces should be, well, easy!  And chic!


    2. Dresses

    For work or play, dresses are key. You may not think of dresses as casual or easy, but, time for an attitude change. Dresses are the ultimate one and done, you literally throw on one piece of clothing and you’re done.  This is, therefore, the ultimate mom fashion that works as maternity too.  Footwear is a thing, and that’s what can take a dress from office wear to mom wear. More on shoes later. This mom fashion style is simple and successful and you can find a style to flatter your own figure type. Particularly in the later weeks of the third trimester, it’s okay to get into an intimate relationship with dresses.  Not sure what silhouette is best?  Any and every.  Throw an open button down shirt (Got a spouse?  Steal a shirt)over any fitted dress for a truly wow mom style that everyone will love, and that celebrates that bumped up body that you’re rocking!

    black microstripe maxi

    3. Fitted Tops

    Wearing ill fitting tops will make any mom feel negative about her appearance. We see moms who come in looking swell, and we see moms coming in not feeling so swell.  A well fitted fitted top is often the cure to the negativity. A little maternity fashion in the form of a well fitting top goes along way. Swap out one top and boom! Better. Take a tank, grab that button down, button under the bust and over the bump- it’s the perfect open curtain for the perfect pregnant silhouette. 

    white fitted cinched maternity top

    4. Jackets and Cardigans

    Stock up on anything that accentuates the vertical-say hello long jackets and cardigans!  No matter what the season, layering a less structured jacket or cardigan over a fitted piece is instant happy making. Hate your hips?  Make sure that they are covered so you feel good, but that doesn't always mean a big over sized top, embrace the bump while covering the bum!

    5. Skinny Jeans

    What can we say  that we haven’t said before.  When genes matter, jeans matter. Skinny jeans can instantly make you look younger and stylish, darker colors can disguise those great child bearing hips and provide a more polished, dressed up look. Grab a couple of these to take you from first trimester to last and then for the trip back down.  Tip: go under the bump-they’ll make you feel so much more human, not pregnant, for the trip back down. 

    jbrand skinny maternity jean

    6. Leggings

    Leggings are perhaps the best maternity fashion style. They are extremely comfortable and move with you everywhere you go.  Tunic, boots or booties and go. Can you see through the bum?  Don't do it.  Just. No. Got time for a scarf or a necklace?  Yes.   

      susana monaco black legging

    7. Jumpsuits

    Want to be totally on trend and totally comfortable and totally cute?  Jumpsuits are a boom with or without a bump for the ultimate in maternity and mom fashion and style.  It’s one and done like a dress, but, woo hoo, it’s pants!

    hudson maternity nursing jumpsuit


    A Word on Shoes:)

    All that added weight(it’s a baby, so don’t fret over it) can make feet even more tired, and then there can be swelling, there can be cankles, there can be all sorts of not fun stuff.  It’s important to take care of the tootsies. Take some time out for yourself and buy comfortable, cute shoes. Ideally not online. Shoes and jeans-it’s important to try them on even when you’re not pregnant.  Pregnant-twice as important.  Saggy but jeans and puffy miserable feet will just not do.  Slides and boots are your best bet these days. No pesky trying to reach your shoes to tie laces and though hard to believe until you’ve had a child, but, back to that mom above, the time saved not lacing shoes can mean the difference between getting there even remotely on time, and not getting there at all. So, in our humble opinion, it’s time to get new shoes.   

    Now you know the secrets. Go, get out there! Look in the mirror, and give yourself a deserving thumbs up for style and smarts.

    Small Biz Celebration!

    Small Biz Celebration!

    Why celebrate Small Biz? Because it matters! (See below for how and why.)

    On Small Business Saturday we just wanted to say Thank you for shopping small! 

    We love what we do, and we love working with you! If you shop with us, you've interacted with at least 10% of our staff, and each and every one of us wants nothing more than to make you look and feel as fabulous as you are! 

    Here is who we are, in real life,  Julia, Carla, LaRonya and Sally are not represented here but they can be found in the stores, and they work on web orders. As you can tell, Gloria will not be here much longer as baby # 2 is due December 27th! 

    As a small biz we care about you, and we care about the communities that we live and raise our children in.  Did you know that non-profit organizations receive an average 250% more support from smaller business owners than they do from large businesses? Crazy, right?

    This small business pays a living wage, pays 100% of health insurance costs for those staff who need it, and has a retirement plan for staff.  Big biz complains about the cast of health insurance, we just couldn't justify not offering it, and not paying for it.  We believe that those taking care of our valued and cherished clients deserve to be safe and comfortable and healthy. 

    Want even more reasons to Shop Small?

    1. It's basic economics, shopping at locally owned small shops is good for the community you live in.

    There are lots of numbers out there on this. According to most sources, 70% of dollars spent in a locally owned, independent stores stays in your community, that number drops to 43% if you shop big, and 0% if you shop online. Schools, parks, and so much more is impacted.

    2. Historically, two-thirds of net new jobs in this country are created by small business. Small firms are also responsible for over half of national GDP.

    There’s nothing small about that.

    So, shop small, know the faces of the humans who care, and, have fun doing it, knowing that you are investing inn your own community!


    The Spirit of Giving Great Looks

    The Spirit of Giving Great Looks

    It's time to turn heads as we turn up the thermostat.

    Halloween has come and gone and Thanksgiving is just around the corner. It is really Fall now and all of the Holidays are just around the corner. Fall is always a fun time to get dressed. The clothes are cute and the layers are always fabulous. 

    The first layer of any outfit is the top and we have many to choose from. One favorite is the Original cinched top. With two necklines and many colors to choose from it will be your first grab from 9 weeks to 9 months, and yep, even long after.  The Milo Tunic is great with leggings, great with jeans and can do time at the office, a football game, and is perfect at the Thanksgiving table too! When you need something a little bit warmer and oh-so-soft the Cashmere Boyfriend Sweater is the perfect addition to the wardrobe. And who doesn’t love cashmere?

    The first staple of a Fall wardrobe is a jean jacket. It is a classic that never goes out of style and every year is a classic and a “must-have”.  The Paige Vivienne Jacket  is the perfect wash for Fall and is also a jacket that is adorable with a bump and great forever after. You can literally throw it on over anything and make it an awesome Fall Outfit.  When the temps dip lower and the nights get even cooler that Moss Poncho will be a fave this season. Everyone loves a good poncho and this one will be your go-to. With a dress or with jeans and boots it’s the greatest (and softest) layer you’ll never want to take it off.  When you need a layer for Date Night the Lux Leather Patch Jacket is the perfect piece to bundle up in and look fabulous while doing so! 

    In every season of every year we love our jeans. This season the Mara Fray Crop, the Paige Mona Skyline, and the Classic Paige Black Shadow (in destructed, too) are all wonderful paired with this season’s hottest booties and will move right into Winter and Spring with you. Yep, they are just that good!

    Embrace the season, look great and feel even better, by stylish and comfortable, and Fall into Fall!

    We did Capsule, before Capsule was Cool

    For years women have been commenting after shopping with us, "My wardrobe is better when I'm pregnant than it is in my 'normal' life!"

    The reason for this is, aside from our perfectly curated collection featuring some of the most amazing designers; when you're pregnant you are shopping with more intention. You are, in essence, purchasing a capsule wardrobe. We have been unknowingly selling this way of shopping long before it was a thing, popularized by the minimalist movement.


    The simple definition: It's a mini wardrobe made up of really versatile pieces that you completely LOVE to wear.

    The other day we had a lovely customer, Mariana, who put together such an effortlessly chic capsule wardrobe we just had to share with you!

    These pieces seem to cover the essentials of a wardrobe for work and weekend. They are pieces that can be mixed and matched in interesting ways to create different looks for different activities. Add a pendant or scarf, layer different pieces, and voila! a different look! The pieces can be worn a few times within a work week without it being obvious. The best part is this wardrobe is super comfy at a time in you life you don't want to suffer for fashion.

    A minimalist wardrobe is essentially another name for capsule wardrobe. You'd own only the essential pieces you need to look comfy and professional. Yet you still get the benefits of choice and range, because the pieces mix and match to create a number of different outfits.

    A typical minimalist (or capsule) wardrobe for women might include:

    • 2 dresses
    • 3 bottoms
    • 5 tops
    • 2 scarfs (like this Cashmere Poncho)
    • accessories

    Capsule Shopping List

    Paige Verdugo jeans in Blackshadow and Nottingham

    Supplex Leggings in black and midnight

    Candace Trouser

    Mesh Insert Active Capri in charcoal



    Hampton Stripe Tee in both white/navy and white/navy/red

    V-neck Diamont Top in white

    Alex & Harry Heart and Buddha Tee

    Leather Patch Jacket in black

    Monaco Ballet Dress in black

    Microstripe Maxi Dress in Black



    With these pieces in your closet, you can create over 20 combinations simply by mixing and matching.

    Need help creating your capsule or minimalist wardrobe? Our team is always willing to help and our stores in San Francisco, Los Angeles, and Palo Alto California are open Monday – Saturday from 10:00 am – 6:00 pm and Sunday from 12:00 pm – 5:00 pm. Why don't you drop by?

    Ready. Set. Season Transition!

    Ready. Set. Season Transition!

    There is virtually no way to avoid a two season pregnancy.  And then there's the "beyond", the "4th trimester".  Yup.  Two seasons. Two wardrobes.

    To get the most bang for your buck, at this time of year we work with clients to start thinking about transitional pieces, styles to take you from today and through to Spring! The temp outside says summer, but what's a mama to do if baby is not due until April?

    Think like we think every day in Northern California!  Think layers!  Here are a few of our faves. Got your own season dilemma? Email us, we can get your through to delivery date:)

    One of our current customer favorites is the Rebecca by Daniel Rainn.  This dress is perfect with the bump and just as fabulous after the bump's arrival. It does Summer beautifully keeping you cool, and comfortable then add leggings and boots, and the same dress is all about Fall. Take the kiddos-back-school or the perfect Date Night dress when worn with cute heels and some bling. 

                          +   =:)

    The Microstripe maxi is a year round fave, too! Toss on a cardi or poncho OR emulate Zoe Saldana and add a pop of color with a bag or cute shoe. This dress is divine no matter the weather and the olive stripe makes it a Thanksgiving go-to when paired with a cozy cardi, and a cute slouchy bootie.

    It's time to begin to think about transitional clothing. The transition from Summer to Fall, from the Bump to Beyond, from daywear to dinner time. Life has lots of transitions, and you deserve styles that do them all beautifully!