The most comfortable, flattering and versatile pieces, pregnant or not.
Shop the Essential Bump Basics
Explore our custom curated collection selected to fit 9 weeks to 9 months to forever.
Keep calm and feed on. Nursing friendly styles that can be worn throughout a pregnancy, that allow for easy, discreet breastfeeding when the love of your life is in your arms via pull up, pull down or magic zippers. Make life a little easier.
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"Love this store! Very cute options to make you feel fabulous as well as practical pieces...Not frumpy AT ALL!"
"If you are pregnant, just come here... a few staples that you can mix and match... make your maternity experience so much easier. "
"Not only does this place have awesome, trendy clothes and good quality...their service is exceptional. "
" I got so many compliments on my "pregnancy style"...a friend-not pregnant- went out and bought one of the pieces I was wearing!"
"This is my first child so having someone helping me find pieces make me feel chic and confident is priceless."
"This place is amazing!!!! "
"Good quality and stylish clothes. This store made my pregnancy much more fun. "
"This place is my saving grace. "
Sometimes people say foolish things to other humans. This happens with even more frequency when you're pregnant it seems. We often say that pregnant women should just travel with a roll of duct tape to shut people up, like if...
As you may have already figured out, the bump isn’t the only thing that’s getting bigger and heavier these days. Ta-ta’s, the girls, boobs; whatever you call them, they need lift and support too. The best way to get support...
At the beginning of my pregnancy, I was so very uncomfortable. Now being uncomfortable has become the new normal! I would strongly suggest going through your clothes and put away all the things that you know you can't wear. I...
