3385 Sacramento Street San Francisco

 The Fitting Rooms are Open!

We want to share the updates we’ve made to keep you and baby safe.

  • Masks. You wear them, we wear them. If you forget one, we have some at the store. (If you want us to add a face shield over our mask, just ask:)
  • Hand Sanitizer upon arrival.
  • Wiping down counters between customers
  • HEPA filter running in the store.
  • Limiting clients in store to maintain social distance.
  • No customer restroom use.
  • Staff gets tested weekly
  • If you are feeling unwell, or showing symptoms of illness please stay home

During this phase we are exercising an abundance of caution to keep mamas safe and healthy. We can’t wait to see you!

Call or text us at 415.441.8261 with any questions.

get directions


Please note: We will be closed Wednesday April 14th.

We apologize for any inconvenience. 

Wednesday 12-5

Thursday     12-5

Friday          12:00-1:30 and 3:30-5:00. We will be closed today from 1:30 to 3:30 for a graduation of an amazing young person. I could write a whole page about how we love our clients, and thank you, and how staffing issues for a small business that’s become a tiny business during a pandemic is a real thing. But really THANK YOU. And if you come or wanted to during our closed hours today tell us and we will give you a free Cami. Well, there, I almost did write a whole page. ❤️❤️❤️❤️

Saturday      12-5

 Sunday        12-5

 We look forward to meeting you!
Covid has impacted our business> therefore our staffing > open hours.

 Have an urgent off-hours need? "Help, my photo shoot is on tomorrow!", "We're getting out of town, yay, but suddenly realized I have no clothes to wear!!" Yep we've got you, whether you call several days before, or hours before , we will meet you at a pre-determined time when we are not open.

We love our outside biz hours appointments.😊

Text 415.269.0456 to schedule yours.

Thank you for continuing to #shoplocal and #shopsmall through it all.


(Okay, in truth, this is pre-pandemic, these days there is a 99% chance you will find Sarah there, there is a slim chance that you will find Austin or Kiesha filling in for Sarah, if it's Austin, know that he flew up from LA for you:)



I am a wife and fashion connoisseur. I have such a creative spirit and my favorite thing to is style new moms.  

I love binge watching movies and going to the movies with my family and taking walks with our fur baby Meeka. 

My style is eclectic, because every day is a new day to dress different and i love to show a variety of style in my everyday looks.  


I am a wife, mom, and style enthusiast. I am a people person and my favorite part of my job is making people feel good.

I love adventuring and exploring with my family—hiking, trips to the river, camping, road trips, flea markets, outdoor movies, and hosting play dates that turn into impromptu dinner parties.

My style is California Lifestyle: easy and low maintenance. Lots of denim, knits, maxi dresses and rompers. I have a weakness for jackets, sweaters and boots. I top off every outfit with a piece of unique jewelry.




When asked “What do you do?”, I am a mom.

Like all other moms on earth, I do a few other things too. 

I  love contradictions in style. Plaid with plaid? Goodwill finds with designer pieces? Cowboy boots with everything? Um, yes to all of that. I just love helping moms find their style.

I guess style is where my Iowa/DC/Chicago upbringing intersects with with my NYC/LA/SF adult life? 

I love babies, I love toddlers, i love teenagers (yes, honestly).  I love humans. I love getting dressed every morning, and have since I can remember. It brings me joy to help others find their style and feel good and smile. I live for joy, because, why not? 

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