Your Guide to Maternity Denim

Jeans matter, therefore, maternity jeans matter. Just a fact.  Can we agree on that? We are obsessed with fashion and making women feel fabulous, and one cannot possibly do that today without being obsessed with denim. Emily, our buyer, is obsessed with making sure that we have a ton of choices, from super skinny to flare, dark to distressed, white to grey to black and beyond.

black shadow 3Finding a few good, solid pairs of jeans makes a huge difference to the way you walk into a room.  Just our opinion, but since countless women have walked out of the shop in their new jeans, 3" taller than when they walked in, that opinion is based on experience. Okay.  Maybe not 3" taller, but definitely taller. And happier. Where to begin?  Start with a good basic. This is our single most popular primary pair, which doesn't mean that it's everyone's first, it's just insanely soft, skinny and comfy, and a good, basic everyday wash.

nottinghamblack shadow

Okay, there are two there. Most moms do the black shadow as well, because, well, when they put one pair on, and make some comment along the lines of "OMG! These are amazing." they realize that one pair is not enough, and grabbing the same amazement in black is just their next move.  So, if you are one of those people who will only rock a basic skinny, then grab a couple of them.  You will not regret it. You will wear them like some that you own for years, in the course of just one pregnancy. And then there's the trip back down, which these are all perfect for.  Grab a belt and you're good to go for the year after delivery- which is what a mom of 3 advised a friend to plan on.  The friend was much relieved.  She actually came in to buy a new pair of our jeans with her 3 months old, and she is hardy the first one to do that. Feeling like two just isn't gonna do you?  Feeling like you need a splash of hip and on trend and distressed is calling you?  Do it!  Feeling the flare?  Do it!  There are sooo many great options, find the ones that are right for you.

soft grey  mona flare2 riley cruz emerson tonal monamona 

An IMPORTANT note on FIT: Get jeans that fit the way you like your jeans to fit before you were pregnant.  REMEMBER-denim relaxes out, you want jeans that make your butt look good, not saggy!  This does not mean that you should buy jeans that feel painted on, or that don't feel comfortable.  It just means that you should not buy the next size up because you're going to grow. That's what those stretchy side panels are for-the baby to grow:)  Talk to the person fitting you, ask them for their advise, different jeans do relax out differently, and the person helping you should have that information.  Then, listen to your mom gut, and get the ones that feel best to you.  This is a good lesson that will serve you well in parenting-collect all the info, know what the experts say and then listen to your gut.  There is not a right or wrong, just doing the best that you can with a changing situation-in this case, your body. If your jeans get too tight, save them for the trip back down.  Don't beat yourself up or stress out.  If they stretch out and slide down, grab an Invisibump and off you go. Now, go out there and rock it mama!   


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