Using Real MOM Models since 2006


We think it was 2006, it was whenever we started taking photographs.  There were discs involved.  There might have been film even?! We've always invited our customers to our photo shoots.

And, why did we do this?  Because it's easy to make our clients look good, so why not throw them in front of a camera?!

Here are just a few of the real moms(our customers) who have modeled  through the years. one of them  is a "real" model, the rest are not. 

With these rock star moms, no offense,why would we use professionals?


Veena actually modeled for us with two kids, and I recall hearing her on NPR when Uber and Lyft were just getting started, so, one of her kids least 7?  (And, no, this exact dress isn't in the store, but, classic never goes bad, and we've got a similar style.)

reaal mom model

If you've been in our San Francisco store you might have met this model live and in person. 

And, for those of you who are not Dede's size(tiny) remember that we all have our body issues and challenges.  Dede was not in our employ when this picture was taken, but apparently customers where she worked used to question whether her baby could possibly be healthy give how skinny she is.  Because that's just what every pregnant woman wants to hear.  Her "baby" is now 6.

(And, the Jil top is pretty much eternally good.  The colors change, and we stopped carrying it for a while, but, it's back and better than ever.)

reaal mom model


And, yep, the Jil One Size, and Jackie, another real life mama who is also a nurse, also rocked the style at a different photo shoot.  Her youngest is 8. Crazy!!

Linda -just another rock star MOM model, whose son is probably....3?

 A familiar face to some who have shopped in our Palo Alto shop.  Gloria agreed to model with her first, who is 3 and she's expecting number two in December.  And if you want to talk about how much earlier you pop with number two, talk to Gloria, she was like "What is this?!?!" (with an Italian accent)

Twins?  We've had a few.  Sara had her bundles about a month after the shoot.

Crystal nursed her babies, even if she didn't birth them, so, do we use not-pregnant moms?  Yes we do!

Here are just a few of the many more amazing moms who have struck a pose:

Okay, time for true confessions: this last model is not a model, in fact she's my niece who has lived with Sally and I this past  year.  She came along at a shoot just for fun, and when one of the models was sick, we threw her into hair and make-up and boom!  And, the "real" model is the second to last picture, and, can we just say, can someone define "real"?  She's beautiful, but they all are!!

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