Our Conception-20k and a dream

Twenty years ago.

Twenty thousand dollars and a dream.

It was a crazy leap of faith and fashion that led to our opening.  I was working in retail and was working way more than 40 hours a week.  I had a fabulous, amazing 20 month old son, and a recently unemployed co-parent. I was missing my boy so much as the sole financial supporter. So I took almost every penny that we had to open my dream- a place that provided new moms and moms to be a well edited-“best of the best for bump and beyond”-collection of maternity and non-maternity styles that made them look and feel fabulous, in an environment that was warm, supportive, friendly and welcoming.  But.  Really?  It was insane. (Oh, and did I mention that I wanted to get pregnant again?)

It worked out!  We’re almost 20 and we are better than ever!!!

Great friends, colleagues and family, as it turns out, make a difference when you’re building a dream.

What did building that dream look like?  Like this:

Here I am in front of the wall that “I” built. Yikes. I am not handy.  Thank goodness for friends! It hasn’t fallen down-I have friends who are handier than I am. And, although I like to think of myself as ahead of the trends, those jeans were “self-destructed”. Ha!

There was all this cabinetry built into all around the space that we leased, and it was in there prepared for an earthquake.  It was not moving.  Nothing a 30 year old and a 20 month old, and almost everyone else I knew, couldn’t handle:)

Juice box breaks were regularly scheduled ?

Bars for the fitting rooms-Dad’s on it!


More work, more friends.


More work, more friends.


Then, finally, the Grand Opening! Yes, there were only about 4 hangers per bar, and yes, it would appear that everything was black.  A lot has changed!


Now the boys are all grown, and there are three stores and a website.

Hundreds of thousands of women (crazy but true) have trusted us to dress them for everything from red carpets and presidential inaugurations to interviews and careers, from weddings and funerals to playgrounds. Moms have shared their stories, their tears, their fears and their dreams.  And they walked out looking and feeling better than when they walked in. We have been honored to be of service, and are so grateful to all of them for their friendship.

That little helper 20 years ago is all grown up now.  And still adorable to his mama. (And, 20 years ago, Raffi was all the rage among the toddler set, one of his big hits was Bananaphone. This fella still answers his, particularly when the girlfriend calls:)

I succeeded in that goal of a second pregnancy, so, yes, 8 months after we opened I had a baby. Yeah, the insanity did not end, but that’s a whole different story. And, he grew up too!


Our mission has never changed, still having a blast bringing on the best of the best for bump and beyond.

So much fun!  And, it’s just begun!

Rockin’ on.


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