in the beginning....

When we opened 16 years ago, there were no blogs but there were plenty of terrifying options for pregnant women looking for fashion. Mom's the Word was born just in time for owner Sarah Pollak to clothe herself with her second pregnancy.... Yeah.... not the best timing, as anyone who has children knows. There is no such thing as good timing. She gave birth 8 months after Mom's the Word opened it's doors.

We have been as excited as new parents ever since, because the intersection of fashion and pregnancy is fun and fabulous and ever changing, every day. We can't wait to start sharing our experiences,words of wisdom, words of warning, relaying in-store experiences, telling you about what you should expect when you're expecting, what you wouldn't expect- but may happen anyhow and, of course, what to wear and how to wear it!

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