• what’s goin’ on today in LA

    First, we met with Blanqi co-founder, Sabina yesterday, and we had a blast, what fabulous product they have,m and, they are adorable, smart and fabulous themselves. We are super excited and looking forward to getting their new support band in next month.  More on that Monday. The cutest pieces are coming in! Must-have, bump and beyond?  Yes!   Second,Read more…

    Say I Do, to the White Dress Trend

    The White Dress. The iconic bridal look since the time of Queen Victoria has found new life in street style on all the most fashion-forward avenues in the world. Versatile, chic and effortlessly elegant, a white dress can transform your Spring and Summer wardrobe in an instant, providing you with limitless ensembles and styling options.Read more…

    our “typical” client?

    I don’t generally try to impress my boys, and certainly don’t try to manipulate them into thinking that I am cool-our definitions of this vary;)  But the other day a recording artist came in and I had to share this with my boys, because, well, because I’m human! How to impress teenaged sons: 1. askRead more…

    The Denim Dictionary: Words for your jeans to live by

    Breast Milk on a Plane

      Attention Alyssa Milano and any other moms who fly and pump, or any moms who pump for that matter! Stop.  Did you know that you could pump in your seat?  Yup.  And they will not throw you off the plane for indecent exposure and the teenager in 4C will not be oogling you. OasisRead more…

    April Showers…..

      Whether it’s the weather, your shower, or someone else’s shower- Noppies has got you covered.  We have been lovin on this European designer since we first opened, and they just keep hitting the mark!  Perfect for pregnant?  Yes!  Not pregnant?  Yes!This creamy pin tucked dress is perfect for so many things-very happy making:) Don’tRead more…

    Diaper Drivin’ it Home!

    Our Diaper Drive for the Homeless Prenatal Program in SF was a HUGE success!  Thank you to all the mamas and papas who dropped off diapers, and to all of you who shopped the days of the drive.  We ordered 80 boxes of diapers from The Honest Company (a friend told me that was theRead more…

    the birds and the bees…from a 6 year old

    It does not surprise me in the least that my friend, former MtW manager, buyer and customer, Dede, avoided the blushing and told her kids when they were young, all about where babies come from. Smart mama. Dede is not only smart, but also hysterical, and approved my sharing of the following FB post: She andRead more…

    Trend Alert-Print Pants

    And, Emily, our buyer+, is lovin on them!  She snatched them up for the stores (for you), and then went in and snatched a pair for herself.  Here she is about to go shopping for the store (for you), wearing her new favorite pants of the season.   Okay, in truth, it’s clearly a tossRead more…

    coachella dreamin’

    Coachella is the dream. Although, pregnant? Maybe not so much.  The heat.  The crowds. Yeah.  Maybe not so much. But.If you were there, where would you be, which stage and when?  Okay, too hard to think about?  Too painful? Yeah, we’re not going either, but just looking at the lineup makes us really jealous. So.Read more…