• no bump with bump jeans

    What to Wear-the ‘Tween Stage of Pregnancy

    There are a zillion “rules” of pregnancy, but one is that you will go through a “tween” stage of pregnancy; ‘tween positive pregnancy test and looking pregnant. And everyone will go through it at a different time.  It’s not like “At week 12 you will be pregnant and feel fat, but by week 16 theRead more…

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    Cupro!

    When the Brooklyn Dress arrived in our stores, we honestly couldn’t believe how soft the fabric was. What is this magical substance? Our brilliant Julia in our Palo Alto store sent us the definition. From Julia: Story Time! Today, I was feeling up the new Michael Stars Brooklyn Dress, which is made of Cupro. Most of usRead more…

    Homeless Prenatal Program and Kim Bochy and Us

    We have been awed and inspired by the HPP www.homelessprenatal.org for 18 years.  It is a local treasure, as are all of the women who work there.  Martha Ryan is possibly the most humble, strong and committed person we have ever met. The HPP offers women an opportunity to build better lives for themselves and theirRead more…

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    Did Someone Say “Classic”?

    Diane Von Furstenberg started a revolution back in the 70’s with her wrap dress.  Why?  Because it fit and flattered all women. And, well, it’s still very much alive and well.  DvF only offered maternity for the blink of an eye, but Seraphine has done her proud with the Middleton Wrap Dress. Nailed it.  Read more…

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    Green’s the Word – A Look at Our Sustainably Focused Designers

    We love great design, but we also love taking care of the earth. When these two things combine, we get super excited! We are all about green, eco friendly, sustainable products for pregnant, nursing and new moms! We are proud to say that many of the companies and designers we work with use sustainable materials in theirRead more…

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    Fur at Fashion Week + Say Yes to the Vest!

    Fashion. It’s our thing. Some people geek out over the latest fantasy-adventure book series, a musician, or their favorite sports team. For us, Fashion Week is like the release of the last Harry Potter novel. Although we don’t take it too seriously, we eat it right up for the fun of it all! (And yes,Read more…

    Amsterdam Overalls

    Ask Taylor Swift, It’s not all over. It’s all about overalls.

    Overalls are a go-to casual style staple for folks like Alexa Chung and Taylor Swift. Easy, edgy and chic!  Cuff them up, grab a great shoe and bag and off you go- totally on trend. We adore how moms have embraced and adored our Amsterdam overalls. Cuff them up, layer over a basic tee, grab a great shoe and bagRead more…

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    Model Babies-The Twins Arrived!

    Babies are the best.  Previous staffer and recent model Sara got a surprise 2weeks after the photo shoot, and 5 weeks before her due date.  Welcome to the world Noa Elizabeth and Harper Jane!! Babies are soo cute! So are dads. He thinks he’s tired now? But…they are soooo cute!!! We are so thankful toRead more…

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    British Style…Invading Now!

    British fashion. Offering something to love for everyone, it ranges from prim and proper to rocker and edgy with looks that are intentional, interesting and practical. It’s no secret that Kate Middleton has been a style icon for both maternity and non-maternity fashion for the last few years…and the reason is obvious. Her polished and lady-like looksRead more…

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    What Babies Learn-before they are born

    If you’ve ever been in our stores you know that we indulge our mamas in whatever ways we can, which includes a bowl of kisses-or other chocolate depending upon who’s buying.  But, do you know why?  Because we heard that chocolate is good for pregnant women! Annie Murphy Paul’s  TED Talk gave us the downRead more…