• zurich suiting

    Smart MOM Models

    Smart. We love our models!  They are, each and every one of them, smart, funny, friendly, sexy, chic women; from the surgeons to the SAHMs, from the teachers to the WAHMs.  I was reminded of this while listening to the radio this morning, and realizing that I was listening to our very own two time mom,Read more…

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    We Love Dads Too!

    Yes. We are all about moms. But very often, we think Dad’s the Word, too. So, here’s to our dads.  And all Dads. You’ve met us, now meet some of our dads.   We are all about moms, but dads are also on our everyday radar. Their patience, their sweet comments, their proud smiles…there areRead more…

    hudson

    Jump Into It!

      We have been so in love with our Hudson Jumpsuit, even from the very first stages of designing it. Our goal was to make a chic, on-trend jumpsuit that was as comfy as it was cute and that looked fantastic, bump and beyond. Waaaay beyond. We aren’t afraid to boast, because we are so happy withRead more…

    Feelin’ the Customer Service Love

    Shopping online can be a challenge.  Shopping while sporting a new body by baby can be a challenge.  Combining the two can leave a hormonal pregnant woman weeping, and without anything that fits! One woman walked into the shop the other day and announced “I bought a bunch of stuff online and it was allRead more…

    I’m Not Fat, I’m Pregnant!

    Oh, the fat-phase. I can’t begin to count the times I’ve been hastily assured by a client, oftentimes before she’s even made it through the front door, “I know I just look fat, but I promise, I really am pregnant!” Don’t worry, Friend. It’s just baby-bump-limbo. The signs and symptoms are usually pretty cut and dry.Read more…

    perfect pregnant piece-our “MOM exclusive” story

    Our basic ruched tank was our very first MOM exclusive.  We created it to fill a need-women needed a great stand alone piece that also could be layered, to wear to the playground, or the courtroom.  And it just wasn’t out there.  So we changed that. And, want to talk classic?  That was over ten years ago.Read more…

    Memorial Day-Some Gave All

      We are a retail establishment, and so, yes, we are running a sale. It feels most important however, this Memorial Day, to take a moment to pause and give gratitude to those who gave all, to keep their mothers, fathers, wives, husbands, daughters, sons, sisters, brothers, cousins, aunts, uncles, grandparents and friends in our thoughts. We cannotRead more…

    A Sale to Welcome Summer

                                    Shop 40% off Spring and Summer looks now through Monday, May 25th! Here are some of our favorite outfits: We love the Yvette Tank with the Skinny Ankle Pant in Turquoise   The Sia Tab Sleeve Tunic with theRead more…

    Airport Style

    There is something about a celebrity strutting through an airport. Impossibly put together and fresh, shiny sunglasses, on-trend outfit. It makes traveling look so easy and glamorous. I don’t know about you, but as I’m “strutting” (translation: trudging along in my flip-flops, dragging my 250 lb suitcase while trying to juggle my 150 lb carry-on,Read more…

    What to wear now? The 1st Trimester

    Yes, this is for you Kate L.  Well, it’s not just for you, but it is inspired by you:) We get women in the shop every day who are 7-8-9-10 and 11 weeks, who look around furtively and when asked “Is this for you?” reply, usually quietly, “Yes, I know I’m early, but nothing fits.”.  Or, oneRead more…